The Imperial Valley Independent Business Alliance (IVIBA) mission is to help the Imperial Valley prevent the displacement of local independent businesses, ensure ongoing opportunities for entrepreneurs, and advance citizen engagement in directing the development of our community.
The IVIBA's three focus areas are:
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Public Education about the greater overall value local independents often can provide (even when they are not the cheapest) as well as the vital economic, social and cultural role independent businesses play in the community.=
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Facilitating cooperative promotion, advertising, purchasing, sharing of skills and resources and other activities to help local businesses gain economies of scale and compete more effectively.
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Creating a strong and uncompromised voice to speak for local independents in the local government and media while engaging citizens in guiding the future of their community through democratic action.
